Workshop on Ad Copywriting 2019 @ ICAT, Hyderabad

The Department of Visual Media, ICAT Design & Media College, and Hyderabad conducted a workshop on “Ad Copywriting” by Mr Subbu Peteti, a Creative Writer and Director. The prime objective of the workshop is to make the students understand the importance of pre-production in Ad filmmaking.

The guest engaged the students with various corporate films and advertisements with an appropriate example of understanding the objectives of the clients. And in the second half of the session, he gave tasks to the students to apply the knowledge gained until that day. He made the students to work on ad film pre-production process, and the end of the workshop, students have come up with their ad films with innovative presentations.