- 3 YearsCourse Duration
- ChennaiCampus
- +2 (or) equivalentEligibility
- Alagappa UniversityAwarded by
Course Overview
Join the Program that Makes You an All-Rounder in Media
It begins with the basics of art and design to stimulate the creative skills in the students that is the key to succeed in the field of visual communication. The students are introduced to and given practice on visual communication techniques, graphic and advertisement designing, television production, corporate communication, film making, branding, marketing, digital photography and videography. They are taught the advanced digital media related techniques and are also instilled with organisational skills to manage the production of media related products.
The 3-year specialist skill building at ICAT is conducted through various proven modes of learning, including classroom training, guided practice sessions, industry visits, seminars/workshops from professionals, showcase of work to industry professionals to seek feedback and individual / collaborative projects that give par real-time experience. This module insists students to create a portfolio of their works that showcase their specialist knowledge and skills gained through the module. The students are also given an opportunity to present their works in an annual Graduation showcase attended by various personalities in the industry.
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Why Need to Study Visual Media at ICAT?
The Visual Media Programme at ICAT is the result of ICAT’s yearn to give aspiring young minds a triumphant career in the field of Media that many popular media related modules in the country have skipped to address. The Programme is cautiously built with a unique curriculum that ideally focuses on the interest of students towards different facets of the Media industry and prepares them as all-round visual media professionals ready to start their career.
The Programme provides:
- 100% Placement opportunities *
- World-class curriculum.
- Intense, guided practice at highly-equipped studios and labs.
- Frequent sessions from industry professionals and showcase events to give the best learning experience.
- The opportunity to work on Dissertations and create a Portfolio.
- Opportunity to showcase creative work at various public events and national-level competitions.
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Curriculum
Module Highlights
YEAR - 1
SEMESTER I
- Tamil / Other Languages - I
- Communicative English - I
- Fundamental of Art and Design - Theory
- Visual Communication - Practical
- Introduction to Visual Communication - Theory
- Graphic Design - Practical
- Value Education
- Library
SEMESTER II
- Tamil / Other Languages - II
- CommunICATive English - II
- Television Production - Theory
- Script and Screenplay Writing - Theory
- Documentary Filmmaking - Practical
- Digital Photography - Practical
- Environmental Studies
- Internship/Mini Project
YEAR - 2
SEMESTER III
- Tamil / Other Languages - II
- English – III
- Film Language and Appreciation - Theory
- Editing Techniques - Theory
- Editing Techniques - Practical
- Advertising and PR - Theory
- Advertisement Film Making - Practical
- Entrepreneurship
- Non Major Elective (NME - 1)
SEMESTER IV
- Tamil / Other Languages - IV
- English – IV
- Audio and Video Production - Theory
- Marketing Studies - Theory
- Audio and Video Production - Practical
- Media Psychology - Theory
- Motion Graphics - Practical
- Non Major Elective (NME - 2)
- Internship
YEAR - 3
SEMESTER V
- Digital Marketing - Theory
- Portfolio Development and Soft Skills - Practical
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Discipline-Specific Electives (DSE - 1)
- Podcasting and Audio Storytelling - Practical
- Experimental photography - Practical
- Environmental Photography & Photojournalism - Practical
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Discipline-Specific Electives (DSE - 2)
- Advanced Motion Graphics - Practical
- Advanced Cinematography - Practical
- Infomatic Animation - Practical
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Discipline-Specific Electives (DSE - 3)
- Corporate Film Making - Practical
- Drama & Theatre Arts - Practical
- New Media Journalism - Practical
- Career Development/Employability Skills
SEMESTER VI
- Media Laws and Ethics - Theory
- Emerging Technologies - Theory
- Sound for Media - Practical
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Discipline-Specific Electives (DSE - 4)
- Colour Grading - Practical
- Costume for Media - Practical
- Radio & Video Jockey Production Techniques - Practical
- Project/Dissertation
Dear Student,Get Admission / Fees Details
Teaching Methodology
Learning Beyond the Walls
Knowledge Building with Your Peers
Practice All the Techniques
Develop the Research and Analytical Skills
Practice Outdoors to Look Beyond
Learn through Club Activities
View the Techniques Live
Learn from the Professionals/Alumni
Create Your Own Work in the Area of Choice
Get the Professional Touch from Reputed Companies
Skills to Build
Skills to Seek as a Visual Media Professional
Adobe Photoshop |
Digital Art |
Storyboarding |
Direction |
Corporate Film Making |
Graphic Designing |
Visualizing |
Advertising Film Making |
Photography |
Television Production |
Student Awards
Rise and Shine
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ICAT Students won 2nd Best Film
ICAT Students won "2nd Best Film" & "Best Cinematography" in IFH National Level Competition.
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ICAT Students won 2nd Place
ICAT Students won 2nd place for Short Film in Stella Maris College Culturals.
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ICAT Students won "Best concept for a Short Film"
ICAT Students won "Best concept for a Short Film" in ANSFF S2 2023.
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ICAT Student won 3rd Best Film award
Mr. Manoj Panchamukhi, won 3rd Best Film award in IFH organized National level Short film contest..
Alumni Success
Shining Stars
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Rajakanna -
Somasundaram -
Santosh Arya -
Shukla Jayant Triveni -
Devrishi
Student's Works
Outstanding works of ICATians
Career Opportunities
Get Placed as a...
ICAT's exclusive Placement Cell holds an esteemed relationship with leading Visual Media brands and ensures the placement of its students in suitable positions to take up a career role of:
Graphic Designer
Illustrator
Event Manager
Story Boarding Artist
Visualization Artist
Corporate Film Maker
Advertising Film Maker
Television Program Producer
Photographer
Film DirectorTop Placements
Meet Our Shining Stars
Griffin Steve M
Abhin K N
Akash J
Radhika Nathany
Yashwanth Raj G
Top Recruiters
We Collaborate with 500+ Leading companies
Application Process
Become an ICATian
Step 1 : Fill the application form
Apply by Filling Application form.
Step 2 : Interview Process
Go through a direct communication with the Admission Team
Step 3 : Join ICAT
An offer letter will be send. Secure your seat by paying the admission fee.
International Professionals
Learn from the Professionals’ Perspective
| Name | Designation |
|---|---|
| Christian Rivers | Oscar & BAFTA Winning Animator, (Kingkong, LOTR) |
| Ed Hooks | Member of Screen Actors Guild, AFTRA, Author of Acting for Animators, US |
| Shelley Page | Head of International Outreach, DreamWorks |
| Arjun Gupte | Animator, NID |
| Mayur Dilip Kadu | 2D Animator, NID |
| Sehab Ram Tudu | 2D Animator, NID |
| Shesha Prasad | Vice President, Rhythm & Hues |
| Praveen Chrispug | Consultant for Stop Motion Animation, BCU, UK |
| B.Kranthi Kumar | Head, 3D Stereoscopic Animation |
| Sudhirteli | Senior Animator, Blue Grass Studios |
| Arun Sripadam | Award winning Animator, C.MENT Animation Studio |
| C.G.Sriguha | Sr. Professional in the field of Advertising, Film & Television Production |
| Deepak Nair | Mayans Studio |
Got Queries?
Contact Any of Our 3 State-of-the-Art Campuses
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Chennai
153, Santhome High Road, Mylapore, Chennai - 600 004.
044 - 4293 4293, +91 - 95001 28555
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Bangalore
424, Bommanahalli, Hosur Main Road, Bangalore - 560 068.
080 - 4110 7755, +91 - 96111 73607
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Hyderabad
H.NO.3-1-30, S.Y.No:34/2 and 35, Bahadurguda, Saroornagar, L.B.Nagar, R.R.District, Hyderabad - 500 074.
040 - 2447 7755, +91 - 75694 34552
